Video communicates with your customers like nothing else. Honest, well-written ones with good production values carry much weight. Web-based videos are a cost-effective way to get directly into your customer's hearts and minds.Video and photography are the most popular content on websites, in social media, advertising and marketing - nothing attracts like them. You can afford to do video and, more importantly, should do them given the fierce competition these days. 

It's important to remember that simply doing a video isn't the key – knowing how to hold the viewer's attention and guide their thinking is. 

To be successful, you must use just the right words and images and understand how the human mind processes information. For instance, music at the wrong time hinders the memory's ability to remember you; fancy, expensive special effects often do more harm than good.

To prove my point, I produced short, simple, weekly videos for Business Lexington called the "Biz Lex Quick Biz Bite" for their website. I still hear from people who've seen them and all say positive things about them. Folks show them to their staff or credit a sales increase after following the advice in them. 

Capella University added some of my content – including the video "Positioning - A Core Element of Your Brand" – to their course materials. 

There are nearly forty Business Lexington videos created as "Best practices and practical advice from local leaders." Some are instructional and others are interviews with Blue Grass notables including:

• The University of  Kentucky's president, Dr. Lee T. Todd
• Lexington Legends CEO and COO of Ivy Walls Management, Mr. Alan Stein
• Chief Ronnie Bastin of the Lexington/Fayette (Kentucky) Division of Police
• Former Director of Sports Marketing and P.R. for Valvoline, Mr. Barry Bronson
• Mr. Skip Cornett, president of Cornett Integrated Marketing Solutions

Please go see them. Simply click the link you see here: The Smiley Pete TV channel on YouTube or click the links below and see them by title. There is other work on my YouTube page under FrankyGeeLex.

Given that my career started in educational video production, and that I've been refining my craft ever since, you can trust me to get your message out in an effective, budget-friendly fashion.

Video is more important than ever and makes a difference with your customers. Please call and let's see how video tells your story with impact and clarity.

Frank Communications - 859-335-8742 or email frank(at)frankcomlex.com

(As of February 2011, I'm on hiatus from the videos to get Frank Communications: Phase II rolling ... so far, so very good. I'll be back at them soon, though.)

Biz Lex"Quick Biz Bite" videos:

The February 1 Quick Biz Bite video:


January 18, 2011: Groupon - Is it for you?

January 11, 2011: Dan Burch - Customers, Success and Using Technology

January 4, 2011: Marketing in 2011 - Get Social

December 27, 2010: 2011 Trends, Part II - The Wireless World and Your Business

December 20, 2010: 2011 Trends

December 6, 2010: Chief Ronnie Bastin - Leadership is a Journey

November 30, 2010: Sales Boosters, Part II — 11 Rules for Revenue

November 23, 2010: Sales Boosters — Make It an Event